Output
Green Monday: December 2010
Effective Communication of Sustainability Strategies
Arrive: 6:00pm / Start 6:30pm / Networking: 8:15pm / Close: 9:00pm
6th December 2010
Bank of America Merrill Lynch: King Edward Hall
2 King Edward Street
City of London
London
EC1A 1HQ
Event overview:
Having a good sustainability strategy is obviously the most important step, but you can fail if you do not communicate this strategy effectively to your various stakeholders. In our survey of 90 Heads of Sustainability this came out as a top three topic, so it is still an area where sustainability functions are looking to become more effective – and critical to building momentum into sustainability strategies.
Leading thinkers from the various stakeholder groups discuss what you need to get right.
Communicating with consumers
How consumers best respond to communications regarding the sustainability of your actions/products. How do you best leverage your sustainability performance to improve sales.
- Ed Gillespie, Co-founder, Futerra
Overall communications strategy
The relative importance and skills needed to succeed with all three groups.
- Adrian Northover-Smith, Head of Corporate Public Affairs, Sony
Communicating with employees
How employees can best be engaged on sustainability strategies and motivated to execute them to the best of their abilities
- David Grayson, Director at the Doughty Centre for Corporate Responsibility, Cranfield School of Management
Communicating with investors
How are investors motivated by sustainability performance
- Paul Dickinson, CEO of the Carbon Disclosure Project
The event will be aimed at our usual Sustainability leaders, plus marketing, HR Functions and investor relations.