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Green Monday: July 2012

Water: Scarce or abundant?

Arrive: 5:45pm / Start 6:15pm / Networking: 8:15pm / Close: 9:30pm

2nd July 2012

Bank of America Merrill Lynch: King Edward Hall
2 King Edward Street City of London London EC1A 1HQ

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Event overview:

The July Green Monday will explore whether we should reframe sustainability as "harnessing our ingenuity", rather than as "scarcity".

There is a growing view that the "scarcity" approach has triggered enough innovation that many of the solutions are now in development, and the question is now how we take that innovation to scale.

In that context, staying on "scarcity" may be counter-productive - rather like "austerity", it doesn't motivate. Instead, Steve Jobs, re-inventor of 4 industries, becomes a shining example of the ingenuity we need, rather than a naughty boy! How do we harness this ingenuity, and how do we deal with solutions that might represent alarming change to some (GM food, nuclear etc.) are key questions.

Our panel:

> Martyn Seal (European Head of Sustainability, PepsiCo): onreleasing the first years results of Icrop, its collaboration with UK potato farmers. Water use down 30%, yields up 7%. Impressive, but still incremental change.

> Professor Mark Post (Professor of Vascular Physiology, Maastricht University): on in-vitro meat, grown in a laboratory and which uses 1% of the land and 4% of the water associated with conventional beef production. Representing radical change.

> Peggy Liu (JUCCCE Chairperson): a visionary view - how do we harness such ingenuity.

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Q&A Session

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Jim Woods, Director of Content, Green Monday

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