Output
Green Monday: October 2012
Justin King & Sainsbury's meet the crowd
Arrive: 5:45pm / Start 6:15pm / Networking: 8:30pm / Close: 9:30pm
1st October 2012
Bank of America Merrill Lynch: King Edward Hall
2 King Edward Street
City of London
London
EC1A 1HQ
Event overview:
October sees Green Monday launch an exciting new format, a “crowdsource” version of our evening events. The aim is to build an outstanding audience of business and sustainability experts, and to lay out Sainsbury’s business model around environmental and social issues for assessment, comment and suggestion. If 150 experts make 5 suggestions, that’s 750 ideas for Sainsbury’s to take away, and in turn the audience gets to learn from a spotlight being shone into one of the most valuable companies in the UK.
We are delighted that Justin King, Sainsbury’s CEO, is pioneering this new format with us and we hope that the trade of transparency for the wisdom of the crowd works for them.
Here are some components of a crowdsourced Green Monday;
•Through a series of interviews with a diverse group of Sainsbury’s employees, Green Monday will lay out Sainsbury’s business model as objectively as possible in advance of the event. We will cover areas such as how sustainability is held in the corporate structure, the management of its own operations, how it is engaging its suppliers and customers, focusing on key issues such as energy and water.
•This will be presented to the audience two weeks before the event in a survey format, which is designed to take 20 minutes to complete. All of the attendees will be asked to rate each area that is showcased, express how important they consider that area to be to Sainsbury’s and make comments.
•The survey results will be returned in aggregate to the audience on the Thursday before the event, providing the crowd’s opinions on where Sainsbury’s is performing well, where it can improve and listing out the collective suggestions.
•The survey results should help to deliver a focused plenary session on the 1st October, led by CEO Justin King. He may respond to the results in his opening speech, before playing the Green Monday Good / Bad game, and sharing insights through an interview and Q&A session where he will be joined by some members of his team.
•The 14 roundtables afterwards will explore different areas of Sainsbury’s strategy, such as supply chain and communications, with key members of the Sainsbury’s team present. All of the tables will have note-takers who will capture the conversation.
•And finally, Green Monday together with our crowdsourcing partner Fishburn Hedges, will pull all of the conversations during the event into a 30-page document which will be shared with Sainsbury’s and all event attendees.
October will be a world first for this kind of event, and we hope it will be an illuminating experience for both Sainsbury and the audience. Will their trailblazing kick off a programme of crowdsourced Green Mondays, aimed at disseminating the best solutions across sectors?
Panel & Q&A