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Yesterday, after much debate and deliberation, the Green Strategy crowd selected the first ever winners of Idea Idol: 

Consumer Winners: BlaBlaCar 

BlaBlaCar is the leading car sharing platform in Europe: connecting drivers with empty seats to passengers looking for a ride. By sharing long-distance, inter-city rides the BlaBlaCar community is increasing the efficiency of road transport, saving money on travel and reducing environmental impact. The crowd loved the simplicity of the idea, the ease in which it becomes scalable and the fact it draws on using-up excess capacity within an existing system.

Supply-Chain Winners: Better Cotton

Better Cotton is a product, a philosophy and a movement; As a product it defines a global commodity that has been sourced through a rigorous collective process; As a philosophy, it is a commitment to continuous improvement towards true sustainability; As a movement, it is a global partnership made up of stakeholders from across the supply-chain.  Both judges and crowd commented on its potential to engage both consumers and suppliers and the opportunity to become a global quality-indicator like Fairtrade and FSC.

For both winners it was the end of a highly competitive process that saw them tested first by our expert panel of judges and then by the crowd themselves. It also marks the start of a different journey as our winners team up with WRAP who will offer advice and support as their initiatives grow.

Feel free to download and read through the full Idea Idol document, containing all forty-six entries. Alternatively, a summary of the finalists can be found here.

We are proud to have partnered with WRAP for Idea Idol. If you or your company is interested in investigating any of the ideas discussed, or if you would like support in developing new, innovative business models, please contact Gerrard Fisher.